The supply of ready, willing, able buyers is the highest in the Spring. Buyers typically get their income tax returns during the Spring and many intend to use that to put towards their down payment/closing costs. Another great thing about Spring is the weather! Days are longer so you have more time for house showings. To capitalize on the benefits of buying and selling in Spring you have to market yourself appropriately.
Here are 4 ways you can take advantage of the Spring Real Estate Market:
1.Customized Co-Marketing Campaign targeting First Time Homebuyers
First-time homebuyers are looking for information on the home buying process. What better way to position yourself as an expert than to provide borrowers with information and a lender partner that can help make their dreams come true? Creating informative, co-branded marketing materials can not only help build your reputation, but it can also expand your market reach. It can open you up to a market you may have not had access to before. We offer our Co-Marketing Partners access to our CRM platform for FREE. Through our platform, you can create customized, co-branded materials such as rate flyers, open house flyers, and loan product flyers.
2. Utilize Digital Marketing Tools and Campaigns
In addition to creating printed collateral, using digital tools can make you more productive and efficient. Building landing pages for listings and lead capture apps for your open houses can save you a lot of time. You’ll be able to easily share your listings and capture the information of interested borrowers. Our CRM allows our Co-marketing partners to easily produce digital tools with a few clicks of the mouse.
3. Introduce Down Payment Assistance Programs
Discussing Down Payment Assistance Programs is a great way to introduce clients to home financing options. Many homebuyers are unaware of their funding options for buying a home. Most people still think that you need to put down a 20% down payment to purchase a home. And if they are aware of DPAs, they assume that these programs are only for first-time homebuyers. We recently introduced a new FHA Down Payment Assistance Program, HomeAssist. The HomeAssist down payment program offers qualified buyers three options that can help them overcome the challenge of investing a large lump sum up-front for an FHA mortgage. You do not have to be a first-time homebuyer to use this program.
4. Target Unique Niches
A market niche that is slowly growing is Reverse Mortgages for Purchase. These mortgages are a great option for older adults who want to buy a new home or eliminate their monthly mortgage payments. Many real estate agents avoid reverse mortgages because they can be complex. But when you work with a lending team that has extensive experience originating Reverse Mortgages, they can be lucrative. At CFI, we can close them quickly and \without you having to negotiate extra time on your purchase contracts. Our average HECM for Purchase closes within 30 days.
5. Personalize your marketing
At Christensen Financial, we do “home loans with a human touch”. People are more likely to engage with your marketing campaigns if they are personalized. Take the time to add a personal touch to your marketing collateral. Our best ROI performing marketing piece in CFI history was a “Key Letter”. We mailed out old keys with a personalized letter. This unique approach resulted in a 90% open rate. Thought out campaigns will enable you to stand out from other agents. Your potential clients will immediately recall your name when they need help from an expert.
Ready to get started? Contact us today to gain access to our FREE co-marketing resources. Our marketing team would love to help you grow your business this Spring!